How do you describe your work?
Conceptual, bold and simple.
What does your art focus on?
I try to focus on conceptual work and I also try to add some of my personality to it.
What triggers your imagination?
I like to re discover everyday things, to look at them from a different perspective and find a second meaning to them. Also personal feelings trigger my imagination. To be honest lots of my work has been made in difficult personal moments.
Where are you based?
I spent my last year working in NYC but before that I was in Stockholm for seven years. I was born in Colombia.
When did you join Instagram?
January 5th, 2014.
How did it make your work evolve?
I worked as an art director in advertising for 6 years and at the end I was super burnt out and bored. I wanted to ONLY do the work that made me happy, I wanted to go back to my design and art roots, so I quit advertising and started doing my own thing. Doing the work that I love has given me lots of satisfaction in both professional and personal life.
Who do you collaborate with?
I’ve worked as a freelancer for music festivals cultural magazines, musicians and multinational brands. The last year I didn’t do much freelance work but instead I worked full time at the design studio Sagmeister & Walsh in NYC.
How often do you post?
I don’t follow any particular pattern, maybe I post one or two images a week.
What accounts do you follow religiously?
I don’t know if religiously but I’m very happy every time I see posts from @sirjoancornella, @eleanormacnair, @petitesluxures and @jean_jullien who I had the luck and pleasure to meet once randomly in a restaurant in NYC.
What is your most liked artwork/ photo?
I think it’s the bubble gum balloon with goldfishes inside which is one of the first photo illustrations I posted on Instagram. A gif of a self-portrait I made also has received lots of attention.
What kind of music do you listen to?
This is a tough question for me since I’m such a music lover. I love almost every music genre. Actually I play records in a couple of bars in Stockholm with a friend.
What are your latest projects or collaborations?
My latest collaboration was a clothing collection for Print All Over Me (PAOM) NYC. It was the first time I designed prints for clothes and I really enjoyed it! I designed 16 pieces and they’re all for sale. Another great project I recently made was the cover for the great Danish magazine“Bitchslap” and also a massive campaign for Aïzone (Lebanese luxury department store), which I made together with Jessica Walsh at Sagmeister & Walsh.