INTERVIEW: EDADURUST - EVERYTHING IS NOT WHAT IT SEEMS

EVERYTHING IS NOT WHAT IT SEEMS

 

HOW DO YOU DESCRIBE YOUR WORK?

My works derive from the notion that “everything is not what it seems”. In my works I try to prove that there is more than the tip of the iceberg. Firstly is that I want the viewers focus to be on the object rather than the background. The object itself is very complex so I believe that having a dynamic background fades out the main subject. This is why I use vivid colours for my backgrounds. I think my work can be described as minimal, classic and all in all simple.

WHAT DOES YOUR ART FOCUS ON?

I try to match subjects that are unexpected, to see objects from another point of view.
My aim is to somehow try to shock and amuse the followers.

WHAT TRIGGERS YOUR IMAGINATION?

Observation. Before sitting in front of my laptop, I tend to look around, explore objects, shapes and people.

WHERE ARE YOU BASED?

I am currently living in London, but I am from Istanbul.

WHEN DID YOU JOIN INSTAGRAM?

March 2013.

HOW DID IT MAKE YOUR WORK EVOLVE?

At first I was using Instagram as a more personalplatform. It was after a while that I started using it as a portfolio of my works, and it has opened a lot of doors for me and helped me meet great people in the business.

WHO ARE THE PEOPLE YOU WORK WITH?

I worked with a lot of people from differentbackgrounds but I mostly work with people in theartistic/creative industry. So basically magazines,photographers, music artists, advertisement agencies, fashion, app developers, etc.

HOW OFTEN DO YOU POST?

I try to post minumum three times a week.

WHAT ACCOUNTS DO YOU FOLLOW RELIGIOUSLY?
@plastikmagazine - @love.watts - @aureta

WHAT IS YOUR MOST LIKED ARTWORK/ PHOTO?
The blue Nike cake artwork that i did for the Air Max day.

WHAT ARE YOUR LATEST PROJECTS OR COLLABORATIONS?
My latest project was to design the branding of a music festival. I also did monthly illustrations with Turkeys best selling magazine. Currently I ampreparing for my first solo exhibition.

HOW CAN SOMEONE REACH YOU?

Anyone can reach me on edadurust@gmail.com.

ArtEli Rezkallah