the story of n0.5


AA secret blend of roses turns into a few drops of gold. An element of “je ne sais quoi” tells a story never told. Every 55 seconds a bottle is yet to be sold of the best-selling perfume in the world. A scent that has long surpassed the test of time. Where “just yesterday”, “today” and “tomorrow” seem out of line. A smell of luxury  worth every single dime. Marilyn herself wore it in her private shrine. A bottle designed to look larger than life. You can drown in its smell, but you can never dive. And so to keep Mademoiselle’s legend ever so alive. We celebrate our 5th issue with, but of course, Chanel No. 5.